As the original indie bridal shop, established in 2010, Lovely redefined the wedding dress shopping experience by being the first to stock undiscovered designers who offer the freshest bridal fashion. Original designs by ingenious designers is still our M.O. today, because we think you deserve the real deal.
Lovely celebrates body positivity and self-love. We work hard to choose innovative wedding dress designs in an inclusive size range. We believe in transparency, empowerment, and women supporting women. We are a community, #ourlovelies.